Women's football – brighter than summer: behind the scenes of the Freedom QJ League W season opener

On June 7, Pavlodar’s Central Stadium became a point of attraction for 4,186 people — as girls stepped onto the League’s pitch for the first time in history.

Various activities, valuable prize giveaways, a concert by Miras Zhugunusov under the summer rain, and a record attendance for women’s club football in Kazakhstan — all of this was made possible by an enormous but often invisible amount of work. We invite you to take a look behind the scenes of the League’s first matchday event of 2025.

Your guides on this tour will be Ayazhan Zhumabekova, Marketing Communications Manager of Freedom QJ League, and Anton Lysiak, Head of Media and Marketing. They will walk you through the festival’s concept, the importance of every detail, and let you once again feel the atmosphere of that festive and historic evening.