Freedom QJ League took part in the international conference Meta Sport Forum

The discussion focused on attracting audiences to sports and maintaining their interest. In addition to the representative of the QJ League, the panel featured Guillem Graell, former Marketing Director of FC Barcelona; Eduard Rozevatov, Entertainment Manager at Zenit; media manager Madi Manatbek; Tastanbek Yessentayev, Vice President of the Association of National Sports of Kazakhstan; and Artashes Sarkisyan, Media Products Director of the KHL.

Anton Lyssyak spoke about the achievements of the League’s media and marketing department over two years of work, shared interesting case studies, and answered questions from forum participants.

It’s worth noting that the highlight of the event in Almaty was the Metaratings Top Awards ceremony, where the Freedom QJ League won in both categories it was nominated for: “Best Sports Organization” and “Best Sports Marketing”.

In addition, Timur Turlov, Chairman of the Board of Trustees of the Freedom QJ League, was named Sports Manager of the Year.

The special guest of the awards ceremony was Cafu, two-time World Cup champion with the Brazilian national team.